With cord-cutting rampant, the big broadcast and cable networks have another problem. Streaming platforms are coming for one of the few remaining types of live programming that audiences still love: live sports. Some of these new deals dating back to 2016 include Twitter and Amazon snagging rights to select NFL games, while Facebook and Yahoo landed rights to a weekly MLB game (Yahoo scored NHL games as well).

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in