The Oscars Is Still an All-Star Destination for Advertisers

Amex, Cadillac among brands paying record rates to be in the big show

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.

The average cost of a 30-second spot in this year's three-hour-plus telecast Feb. 28 is expected to be $1.9 million to $2 million, a double-digit bump versus last year and an all-time record, per Kantar Media figures. (The Los Angeles Times reported that a spot could go for as high as $2.2

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