Oracle Makes Another Major Data Move, Inking a TV Ad-Targeting Deal With Charter Communications

The software giant is venturing into new territory

Oracle is helping Charter Communications deliver targeted ads to the cable TV giant’s 16.5 million subscribers, the companies revealed Tuesday on stage at the Oracle Data Summit in midtown New York. The endeavor marks Oracle Data Cloud’s first foray into the addressable television space and is designed to complement its recent agreement with smart TV ads player Simulmedia.