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Oracle is helping Charter Communications deliver targeted ads to the cable TV giant’s 16.5 million subscribers, the companies revealed Tuesday on stage at the Oracle Data Summit in midtown New York. The endeavor marks Oracle Data Cloud’s first foray into the addressable television space and is designed to complement its recent agreement with smart TV ads player Simulmedia.
“This allows us to connect Charter’s information to the data that we have to make a much better, appropriate plan around who to target, what [TV ] programs to connect to,” Joe Kyriakoza, head of autos and TV solutions for Oracle Data Cloud, told Adweek.
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