OpenAP’s future was looking bleak in April when WarnerMedia, which had created the audience targeting platform two years ago with Viacom and Fox, pulled out of the consortium.
But instead of falling apart, the platform has grown—adding David Levy as its first CEO in May—and continued to evolve, rolling out the OpenAP Market, which is now an open marketplace with premium video advertising inventory and audience-based buying across digital and linear television programming.
Initially dubbed OpenAP 2.0
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