OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration

After closed beta, the platform is now available to all advertisers

Photo of a woman holding a baby watching TV with text that says,
The OpenAP Market offers advertisers cross-publisher audience segments for both linear and digital video. OpenAP

OpenAP’s future was looking bleak in April when WarnerMedia, which had created the audience targeting platform two years ago with Viacom and Fox, pulled out of the consortium.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.