OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration

After closed beta, the platform is now available to all advertisers

OpenAP’s future was looking bleak in April when WarnerMedia, which had created the audience targeting platform two years ago with Viacom and Fox, pulled out of the consortium.

But instead of falling apart, the platform has grown—adding David Levy as its first CEO in May—and continued to evolve, rolling out the OpenAP Market, which is now an open marketplace with premium video advertising inventory and audience-based buying across digital and linear television programming.

Initially dubbed OpenAP 2.0

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in