OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery

GroupM signed on as the first agency to build deals with the new tech

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Advanced TV advertising company OpenAP is adding programmatic to its capabilities, meaning buyers can use its OpenID tech across all TV advertising buys.

Top line

OpenID audiences can now have programmatic digital execution through integrations with FreeWheel, Magnite and Xandr’s Monetize SSP, which enables programmatic interoperability across the premium TV ecosystem.

The new tech also utilizes XPm, the company’s cross-platform measurement framework.

Between the lines

With the advancements, the company is looking to give marketers a more comprehensive view of their advertising.



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