OpenAP has been dealt some blows by recent media mega-mergers, but the audience targeting platform is getting a big boost from last week’s union between CBS and Viacom, which helped create the consortium back in 2017.
CBS is officially joining the consortium following its recent recombination with Viacom. As a result, the broadcast network and its digital video assets will be added to the OpenAP Market, launched in October, which offers advertisers cross-publisher audience segments for both linear and digital video.
Those
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