On the Adweek Podcast: Why You Should Lean Into Influencer Marketing Right Now

And how streaming services are seeing a spike

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Have you watched Tiger King on Netflix?

It’s an opportune time to offer free trials in a time of tribulation. Streamers are seeing a spike in media consumption. Astonishingly, Disney+ subscriptions surpassed 50 million global subscribers. Meanwhile, Quibi continues to push its new service to now-housebound customers, but perhaps in the lens of a different use case. Plus, the TV advertising tradition of May Upfronts is up in the air.

Influencer marketing expert Karyn Spencer, svp of partnerships at Whalar, shares how TikTok videos are on a huge rise and why it might be a good move to lean into influencer marketing during the pandemic. Once part of Vine, she helped Ashton Kutcher get to one million followers, worked on millennial marketing for AT&T and celebrity partnerships at Target.

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