Connected TV

On Addressability Ad Initiative Has Its First Member: AMC Networks

The initiative from Comcast, Cox and Charter is officially live

TV on a wall over a shelf and next to a plant
AMC Networks' portfolio includes the AMC channel, IFC and Sundance TV.Unsplash, AMC
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By Andrew Blustein

June 10, 2020

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Addressable advertising on linear television is edging closer to reality.

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Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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