Connected TV

On Addressability Ad Initiative Has Its First Member: AMC Networks

The initiative from Comcast, Cox and Charter is officially live

TV on a wall over a shelf and next to a plant
AMC Networks' portfolio includes the AMC channel, IFC and Sundance TV. Unsplash, AMC

By Andrew Blustein

June 10, 2020

Addressable advertising on linear television is edging closer to reality.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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