On Addressability Ad Initiative Has Its First Member: AMC Networks

The initiative from Comcast, Cox and Charter is officially live

TV on a wall over a shelf and next to a plant
AMC Networks' portfolio includes the AMC channel, IFC and Sundance TV. Unsplash, AMC

Addressable advertising on linear television is edging closer to reality.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.