Old Spice Smackdown!; Black Widow’s Big Moment: Wednesday’s First Things First

Plus, Reckitt nixes Benckiser

The story of Joseph Average will be told across six vignettes, four WWE-customized commercials and a robust social media campaign. Old Spice

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@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.