Old Spice Smackdown!; Black Widow’s Big Moment: Wednesday’s First Things First

Plus, Reckitt nixes Benckiser

The story of Joseph Average will be told across six vignettes, four WWE-customized commercials and a robust social media campaign. Old Spice

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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