Michael Smith, who most recently served as an svp, general manager for digital channels at Scripps Networks, has been appointed as NPR’s chief marketing officer.
The brand marketing executive will assume his position as NPR’s head marketer starting April 6. He brings over 30 years of experience in entertainment brand marketing, content, digital and revenue-generating brand extensions to the D.C.-based nonprofit membership media organization.
Smith will be replacing Meg Goldthwaite, who stepped down from her position at the company on March 2.
Smith is joining the national broadcast syndication company at a time when it “must extend the reach of content beyond traditional audiences to fully serve the American public,” said John Lansing, president and CEO of NPR, in a statement.
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