No More Viacom on DirecTV

War of words begins between cable networks and MSO

Viacom and DirecTV have split over carriage fee negotiations, with 17 million DirecTV customers now without Nickelodeon, Comedy Central and VH1. The faceoff got very public yesterday, and today is looking to hit in a much more extreme way, with both companies poised to roll out advertisements across multiple platforms taking their respective cases to the public.