During Nickelodeon’s upfront event last Tuesday, Nickelodeon Group president Cyma Zarghami emceed most of the proceedings, but John Cena spent almost as much time in front of the audience of advertisers, buyers and Viacom staffers. The WWE superstar and actor made several trips onstage at New York’s Palace Theatre, the home of the new hit SpongeBob SquarePants: The Broadway Musical, to talk about all of the projects he has in the works for the company.
But none of his appearances was more amusing than when Cena strode onstage after Pam Kaufman, Nickelodeon’s CMO and president of consumer products, announced that the network would
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in