Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
The first host-less Academy Awards since 1989—which ABC had initially worried would cause Oscars ratings to plummet even further—instead resulted in a year over year ratings jump for the telecast, its first audience increase in five years.
A total of 29.6 million people watched Sunday’s Academy Awards, a 12 percent increase from last year’s record-low audience of 26.5 million. The telecast had a 7.7 rating among adults 18-49, a 13 percent jump from last year’s 6.8,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in