No Deflation Here: Brady and the Patriots Pump Up Huge Ratings for NBC

Rain-soaked contest is second-best NFL kickoff game ever

NBC was ready for some football, and so were the viewers.

Roger Goodell might not have been happy about Tom Brady's overturned suspension, but the National Football League broadcaster was surely happy to see the New England Patriots star Thursday night.

The Patriots' 28-21 win in a rain-soaked Gillette Stadium over the Pittsburgh Steelers drew 27.4 million viewers and a 16.2 household rating, which makes it the the second-highest opening NFL kickoff game since the league began the format in 2002.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in