Nielsen's New Service Helps the Sports Industry Understand the Value of Whitespace in Stadiums

Nascar's potential success serves as an example of the ad alternative's lucrativeness

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As the novel coronavirus pandemic shut down sports across the world, broadcasters scrambled to produce appealing programming alternatives to try to rake in ad revenue. According to eMarketer, U.S. TV ad spending will decline by between $10 billion and $12 billion in revenue in the first half of 2020 compared to previous forecasts.

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