Nielsen’s New Service Helps the Sports Industry Understand the Value of Whitespace in Stadiums

Nascar's potential success serves as an example of the ad alternative's lucrativeness

ads in a baseball stadium above a packed crowd
Even without fans waving foam fingers and scarves in the stands, sports properties could potentially make millions with in-stadium assets. Getty Images

As the novel coronavirus pandemic shut down sports across the world, broadcasters scrambled to produce appealing programming alternatives to try to rake in ad revenue. According to eMarketer, U.S. TV ad spending will decline by between $10 billion and $12 billion in revenue in the first half of 2020 compared to previous forecasts.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.