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Nielsen is giving media publishers and marketers more confidence that videos, and the ads associated with them, will be tracked more accurately across various internet platforms. The measurement service announced this morning that it will count video views on Facebook, Hulu and YouTube.
Clients who opt in to the service will receive credit for views of videos distributed on Facebook and YouTube, while Hulu will provide select media partners with data on some of the content currently hosted on the streaming platform.
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