Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test
Seven major programmers are onboard
Nielsen's Addressable TV platform beta test will run through the first half of 2020.
Unsplash, Nielsen
Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on.
