As the industry continues to try and solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV and YouTube on connected TV.
“We really feel a responsibility to bring the best of digital capabilities to connected TVs to address the pain points that we’re hearing from advertisers,” Debbie Weinstein, vp, YouTube and video global solutions at Google, told Adweek. “We’re trying to help them get to an apples to apples comparison when it comes to planning and measuring YouTube content alongside TV content so that they can make better investment decisions.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in