Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Which is good news for media buyers and sellers

The on-demand streaming subscription service and Nielsen signed an audience measurement partnership last summer. YouTube

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR).

@ajkatztv A.J. Katz is the senior editor of Adweek's TVNewser.