Nielsen Touts That Its Total Audience Ratings Reveal Where Some Networks Are Growing

With TV network upfront season on the horizon, data and measurement powerhouse Nielsen held its annual press breakfast this morning at the W New York—Union Square hotel. Executives provided the press with a deep dive into the complex present-day media ecosystem and the continued emergence of TV-connected devices as reasons why ratings aren’t as bad as they may seem, before heading into discussion about Nielsen’s Total Audience Measurement framework.