Nielsen’s ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time.
A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both broadcast and cable television time along with streaming video usage. The data snapshot combines two of Nielsen’s existing data sets: the company’s long-running national television panel and its newly introduced streaming video ratings service, which the firm took
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