Less than a week after Arbitron signed a huge extension with Clear Channel Radio for its ratings service, Nielsen has thrown in the towel on its own bid to get into the radio ratings business in the U.S.
Nielsen issued a statement today confirming that it has “decided to end its measurement of radio in the United States, as of the fall 2010 period. Back data and limited access to Radio Advisor software will continue to be available for use by Nielsen clients, as required.”
Nielsen
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