Programming & Performance

Nielsen Puts Its Third-Party National TV Ratings Accreditation on Hiatus

Pause places the measurement service that the industry relies on in limbo

nielsen-mrc-vab-feud-2021 — The moves comes weeks after the Video Advertising Bureau demanded that the MRC halt Nielsen's accreditation. Photo Illustration: Trent Joaquin; Nielsen, Getty Images

August 12, 2021

After facing intensifying pressure from the industry to shore up its measurement offerings, Nielsen has taken the unprecedented step of halting third-party accreditation of its own national TV ratings service.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Programming & Performance

Nielsen Puts Its Third-Party National TV Ratings Accreditation on Hiatus

Pause places the measurement service that the industry relies on in limbo

Kelsey Sutton

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Kelsey Sutton