Measurement

Nielsen Sold to Private Equity Firms for $16 Billion

The measurement company turned down a different offer last week

Nielsen Sold to Private Equity Firms for $16 Billion
The group buying Nielsen is led by Evergreen Coast Capital Corp. and Brookfield Business Partners.Nielsen, Getty Images
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By Mollie Cahillane

March 29, 2022

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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