Nielsen Sold to Private Equity Firms for $16 Billion

The measurement company turned down a different offer last week

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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal.

The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen’s board of directors voted unanimously to support the acquisition proposal after rejecting an acquisition offer of roughly $15 billion from a separate private equity consortium last week.

“After a thorough assessment, the Board determined that this transaction represents an attractive outcome for our shareholders by providing a cash takeout at a substantial premium, while supporting Nielsen’s commitment to our clients, employees and stakeholders.



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