Measurement

Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

The board said the proposal ‘significantly undervalues’ the measurement company

Nielsen's board determined that the transaction 'would be highly unlikely to receive shareholder approval.'Nielsen
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By Jason Lynch

March 20, 2022

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal “significantly undervalues” the measurement company.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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