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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007.
The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace’s view of the slimmed-down, refocused company.
“As brands transform, you want to be sure that your external facing brand reflects your internal organizations, identities and culture,” Jamie Moldafsky, chief marketing and communications officer, told Adweek.
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