Streaming & OTT

Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Measurement firm also plans to add broadband-only homes into its metrics

impression-based-measurement-nielsen-2021 — In January, Nielsen will default its local reporting settings to impressions in its software systems.franckreporter/Getty Images

September 21, 2021

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Streaming & OTT

Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Measurement firm also plans to add broadband-only homes into its metrics

Kelsey Sutton

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Kelsey Sutton