Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today.
At the same time Nielsen will shift to impressions-based measurement, it will also also add broadband-only homes as part of Nielsen’s local measurement metrics. That move to impressions, and the addition of broadband-only homes, means media buyers and sellers will be able to rely on more precise audience measurement that measures viewership across more devices and platforms, as broadband-only homes will increase Nielsen’s reporting sample sizes significantly and capture impressions that may be missing in ratings-based measurement.