Streaming & OTT

Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Measurement firm also plans to add broadband-only homes into its metrics

In January, Nielsen will default its local reporting settings to impressions in its software systems.franckreporter/Getty Images
By Kelsey Sutton

September 21, 2021

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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