Programming & Performance

Nielsen Overhauls and Expands Local TV Measurement

Additions include out-of-home metric, enlarged audience panels

A family of four sitting on a couch watching TV
Nielsen's local TV overhaul has been in the works for three years.Getty Images
Headshot of Jason Lynch
By Jason Lynch

October 3, 2019

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
Programming & Performance

Fox Entertainment Joins NFT Market With Blockchain Creative Labs Uniticon-image

By Jason Lynch

fall 2019 broadcast tv preview best new series
Programming & Performance

The 7 Most Promising New Broadcast TV Shows of Fall 2019icon-image

By Jason Lynch

Convergent TV

Kevin Kay Out as Paramount Network President; Comedy Central’s Kent Alterman Will Take Overicon-image

By Jason Lynch

Convergent TV

Netflix’s Stephen Bruno Named MGM CMO Amid Streaming Giant’s Marketing Overhaulicon-image

By Jason Lynch

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch