Programming & Performance

Nielsen Overhauls and Expands Local TV Measurement

Additions include out-of-home metric, enlarged audience panels

A family of four sitting on a couch watching TV
Nielsen's local TV overhaul has been in the works for three years.Getty Images
By Jason Lynch

October 3, 2019

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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