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Ahead of this year’s upfronts season, Nielsen and a major industry trade group representing the major television networks are butting heads over the measurement firm’s metrics over the last year.
The Video Advertising Bureau, which represents major networks including A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS, this week accused Nielsen of “systemically under-counting” television viewership from March 2020 through March 2021 due to gaps in Nielsen’s industry-standard panel, which collects detailed viewing information from households around the U.S.
Nielsen,
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