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One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric publicly available.
Now, instead of the release schedule it announced in September, in which all metrics would be available to all Nielsen clients—including all networks, analysts and press—on March 1, TCR will now have a “limited commercial release” on that day, said Jessica Hogue, svp product leadership, Nielsen.
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