Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Prime Video’s exclusive NFL broadcast will be included in national TV ratings

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won’t be in the dark about how many viewers are watching the games—and their ads.

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