Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Prime Video’s exclusive NFL broadcast will be included in national TV ratings

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won’t be in the dark about how many viewers are watching the games—and their ads.

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