NEW YORK Nielsen has formed a national Hispanic/Latino Advisory Council to help the research company recruit, measure and accurately report on Hispanic TV households. The first meeting of the independent advisory group is March 4 in New York.
“The U.S. Hispanic population has grown 19.4 percent in the last five years, and by 2050 it is estimated that one in every four people in the U.S. will be of Hispanic descent,” said Ernest Bromley, president and CEO of Bromley Communications, one of 11 members of Nielsen’s HLAC.
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