Nielsen One isn’t fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering.
The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and digital platforms. The first version was first unveiled at the Consumer Electronics Show in Las Vegas earlier this year.
Now, Nielsen has added end-to-end audience campaign measurement that includes advanced audience and outcomes measurement to support ad campaigns.
“We continue to make tremendous progress to bring cross-platform metrics to market by the end of this year, following the initial launch of Nielsen One Alpha.
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