Nielsen Expands Connected TV Measurement to YouTube and YouTube TV

First phase, arriving in 2021, comes as viewership has soared

Nielsen and YouTube TV logos
The move will let media buyers and sellers track audiences across the YouTube and YouTube TV apps on connected TV devices. Nielsen, YouTube

Nielsen is bringing YouTube’s campaign measurement under one roof. Ads watched on YouTube and YouTube TV on connected TV devices will be added to Nielsen’s Digital Ad Ratings and Nielsen’s Total Ad ratings beginning next year, Nielsen said today.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.