Programming & Performance

Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push

Company bought addressable TV technology provider Sorenson Media to help initiative

With more than 250 million Smart TVs expected in the market by 2023, Nielsen wants to help hasten linear's evolution into addressability.Getty Images
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By Jason Lynch

February 21, 2019

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Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition.

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Jason Lynch

Jason Lynch is editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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