How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts

Each company pitched marketers on why their cross-platform solutions are the strongest

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Measurement played a big role during Thursday’s virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry.

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