Programming & Performance

Nielsen CEO Vows to Accelerate Measurement Fixes After Losing Accreditation

‘We haven’t been perfect,’ David Kenny admits in industry letter

Nielsen CEO David Kenny said the company will move up the release of its cross-media measurement tool as the firm tooks to restore industry trust. Paul Miller/Bloomberg via Getty Images
By Kelsey Sutton

September 9, 2021

After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry—and to do it, the company plans to pick up the pace on its new measurement offerings.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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