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Nielsen’s arsenal of measuring tools for YouTube is going global—and mobile.
The audience-measurement company is expanding its Nielsen Digital Ad Ratings measurement capabilities on YouTube’s mobile app to 26 new markets, including Hong Kong, India, Israel and Puerto Rico, adding a more comprehensive look at YouTube’s ad reach around the world.
The expanded measurement tool, part of Nielsen’s Digital Ad Ratings offering, means marketers will be able to measure cross-device digital ad audiences and performance across YouTube’s mobile app in 34 global markets total, along with YouTube ads viewed on desktop devices and on mobile web browsers, which the company previously measured.
The new measurement capability will come to the following markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and the United Arab Emirates.
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