Nielsen is elevating one of its longtime executives to a new position, head of audience measurement, in an effort to better position the company to crack the measurement unification code.
Scott Brown, who formerly served as chief technology officer for Nielsen’s measurement products, has been promoted to the role of general manager, audience measurement, the company announced today. In the new position, Brown will be tasked with continuing to develop Nielsen’s measurement products, including a unified TV, advanced TV and digital video solution.
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