Convergent TV

Nielsen, AOL Chase Ads With TV-Like Ratings

Web giant issues bold guarantees regarding its online GRP's

Headshot of Sam Thielman
By Sam Thielman

April 16, 2012

Is Nielsen’s online measurement service ready for prime time? AOL thinks so—and is guaranteeing against Nielsen’s new Online Campaign Ratings.

Headshot of Sam Thielman

Sam Thielman

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