Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Is Nielsen’s online measurement service ready for prime time? AOL thinks so—and is guaranteeing against Nielsen’s new Online Campaign Ratings.
While Nielsen’s gross ratings points are used as currency by the entire television industry, its online GRPs are generated in a very different way and then parsed so that they are, in the words of Nielsen’s Steve Hasker, “exactly comparable to TV.” That’s a claim that will be tested in coming months, as Nielsen and AOL push the new model to advertisers still casting about for a convincing measurement metric.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in