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Netflix and Nielsen are marching closer toward measurement solutions for the streaming service’s new ad-supported tier.
Top line
Today, the two companies announced they’re expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a more holistic view of cross-media consumption.
Between the lines
Netflix first launched its ad-supported tier in November 2022 and struck an agreement with Nielsen to use its Digital Ad Ratings tool in the U.S.
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