Nielsen Adds Mobile and OTT Measurement to Its Total Ad Ratings Amid Standoff With CBS

New cross-platform measurement abilities include YouTube mobile ads

Nielsen's Total Ad Ratings metric will now measure a campaign's performance on mobile and OTT platforms. Getty Images

As Nielsen continues its standoff with CBS over a new contract, in part because of the network’s claims that the company isn’t doing a good enough job of providing “complete and accurate measurement across platforms,” it is expanding the very cross-platform campaign-measurement abilities that have come under scrutiny.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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