Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service

Stats will augment in-house panel numbers beginning next year

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Nielsen is readying its plans to add big data to its beleaguered national TV measurement service as its march toward a single cross-platform metric continues.

The measurement firm has this month begun to track and collect set-top box and smart television viewership data to complement its in-house panel data, it informed clients this week. Beginning in January, impact data gleaned from that added big data—which comes from companies like Dish, DirecTV, Vizio and Roku—will become available to Nielsen clients, allowing the industry to become familiarized with seasonality trends and other changes that may be present in the augmented data set.




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