Convergent TV

Nielsen: 29 Percent of TV Ratings Impacted by Twitter

Study tries to establish causal relationship between social and GRPs

Headshot of Anthony Crupi
By Anthony Crupi

August 6, 2013

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Anthony Crupi

Anthony Crupi

Recommended articles
Related Articles
Convergent TV

Nielsen Names David Kenny as New CEO Following Mitch Barns’ Retirementicon-image

By Sara Jerde

Convergent TV

Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Seriesicon-image

By Jason Lynch

Convergent TV

Viewers No Longer Need a Cable Subscription to Stream Epixicon-image

By Jason Lynch

Convergent TV

You Still Can’t Stream These 12 Classic TV Showsicon-image

By Brittany King

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Why Contextual Targeting Is a Winning Podcast Advertising Strategy

By Molly Mitchell

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Are You Advertising With Integrity?

By Connatix

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch