Nickelodeon revealed its slate to advertisers yesterday, and while it's all squeaky-clean kids' fare (well, relatively speaking: "As you can see from the reel, bathroom humor still works," observed Nickelodeon president Cyma Zarghami during the presentation), the network is seeking ad partners with a greater emphasis on categories you wouldn't necessarily associate with children.
"Kindle is sponsoring the Kids' Choice Awards," said Jim Perry, head of sales for the Nickelodeon group (which includes Nick proper, Nick Jr.
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