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A lot has changed since the last time Nickelodeon held a standalone upfront event three years ago. The brand has a new president (Brian Robbins), a new ad sales chief (Jo Ann Ross) and is part of a new company (ViacomCBS).
But in an upfront season that is reverting to a normal cadence following last year’s pandemic-related upheaval, Nickelodeon has opted to return to the calendar, presenting its first upfront event since 2018.
The Nickelodeon Virtual Upfront Show: Bring Your Kids! event, which the company describes as a different take on a traditional upfront presentation, will go live March 18 at 4 p.m.
“We decided to blow up the idea of a video conference and, instead, create a piece that still conveys the information and data central to a business presentation,” Robbins told Adweek, “but infuses it with our talent and original animation in a narrative story that illustrates how we’re growing our...
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