TV Upfronts

Nickelodeon Sets Family-Friendly Upfront Event, Its First Since 2018

Virtual presentation for marketers and their kids will be held March 18

a person covered in green slime with their arms wide open on a stage
ViacomCBS ad sales chief Jo Ann Ross was slimed at last year's pre-upfront presentation for clients. Noam Galai/Getty Images
By Jason Lynch

February 22, 2021

A lot has changed since the last time Nickelodeon held a standalone upfront event three years ago. The brand has a new president (Brian Robbins), a new ad sales chief (Jo Ann Ross) and is part of a new company (ViacomCBS).

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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