Nickelodeon Sets Family-Friendly Upfront Event, Its First Since 2018
Virtual presentation for marketers and their kids will be held March 18
ViacomCBS ad sales chief Jo Ann Ross was slimed at last year's pre-upfront presentation for clients.
Noam Galai/Getty Images
A lot has changed since the last time Nickelodeon held a standalone upfront event three years ago. The brand has a new president (Brian Robbins), a new ad sales chief (Jo Ann Ross) and is part of a new company (ViacomCBS).
