TV Upfronts

Nickelodeon Focuses on Franchise Expansion in Upfront In-Person Return

Company grows SpongeBob, Paw Patrol and Baby Shark across the Paramount portfolio

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After two years of virtual events, upfront season has finally transitioned back to in-person presentations. Nickelodeon became the first company to hold its major upfront event in-person with this afternoon’s presentation at New York’s Palladium Times Square.

And for its first traditional upfront presentation since 2018, Nickelodeon focused on expanding its key kids franchises—including SpongeBob SquarePants and Paw Patrol—across the entire portfolio of parent company Paramount, while touting the influence of its kids audience in driving household purchases.

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